Most agencies dabble in real estate. We live in it. Reibar was built to solve the biggest problem in the industry: generalist marketers who don't understand what a motivated seller actually looks like, or how to get one on the phone.
Real estate investors had two options before Reibar: hire a generalist digital marketing agency that had no idea what a motivated seller was, or use a template platform like Carrot and figure out the strategy themselves. Neither worked the way serious operators needed it to.
Generalist agencies applied the same playbooks they used for agents selling homes to retail buyers: the wrong keyword targets, the wrong content angles, the wrong conversion strategy. They would take an investor's budget, produce generic content, and wonder why the leads weren't distressed sellers. Template platforms gave investors a starting point but left them alone with the strategy. Most Carrot sites stall because the platform provides the car and not the driver. Serious operators need both.
Reibar was built to be the driver. It was founded by Matt Bigach and Zach Shelley, two active real estate investors in Tennessee who couldn't find deals through the usual channels: overpriced wholesalers, crowded networking events, and direct mail that barely broke even. So they built their own website, figured out SEO themselves, and hit number one for "sell my house fast Tennessee." The leads weren't just better, they were different: motivated sellers who had done their research and were ready to decide. When other investors asked for help and no agency in the market actually understood investor marketing, they built the agency they wished existed. Over the following years Reibar served more than 100 investors and agents across 40 states, building real, measurable organic lead growth and cost-per-deal results at a time when motivated sellers still mostly searched Google. In May 2026, Rahul Sharma, founder and CEO of Isometrik AI, acquired Reibar and rebuilt it AI-native rather than starting from zero. Here's how that played out.
Matt and Zach ranked their own site number one for "sell my house fast Tennessee," then built the agency around what worked. Proven organic lead and cost-per-deal results, years before AI search existed as a channel.
What worked for their own site worked for others. Over six years, Matt and Zach grew Reibar client by client through SEO and PPC, stacking up success stories like Leave The Key Homebuyers, Fair Cash Deal, and dozens of cash buyer brands across the country. The playbook stayed the same: rank the client, feed the deal flow, prove it in the numbers.
He saw a proven agency in a vertical every template platform and generalist agency kept getting wrong, and moved to rebuild it AI-native.
Across every client engagement, backed by Isometrik AI's technology and product capability.
Built on the Isometrik AI platform. The first CRM built from the ground up for how real estate investors actually work deals.
Years of proven real estate investor marketing results combined with AI-first delivery. SEO, PPC, custom websites, AI search visibility, authority content, and a CRM launching Q4 2026.
“The foundation is right. We make it run at full power, and we keep building as the search landscape shifts.”
Reibar is led by a US-based team that combines AI and product depth with enterprise delivery and sales experience. Every engagement is run by people who have built AI companies, led global digital transformations, and generated millions in revenue for clients.
Founder and CEO of Isometrik AI and Appscrip. Acquired Reibar Marketing in May 2026, rebuilding its proven traditional SEO and PPC results into a fully AI-native marketing partner. Based in the Atlanta metro, Rahul leads strategic direction and product roadmap, including the REI AI BOS investor CRM launching Q4 2026.
Reibar's Partner for Delivery, responsible for making sure every client engagement executes at the standard we promise. Award-winning IT executive with a track record in large-scale ERP, cloud, and digital transformation programs at global enterprises, including M&A IT integration and AI and automation initiatives. MS in Computer Science. Based in the Atlanta metro.
Leads sales at Reibar and is the first person most prospective clients talk to. Senior consultant and fractional CTO with 15+ years in technology, strategic sales, and business development, including $4.5M in single-year revenue generated. Agile and design-sprint practitioner. Based in the Salt Lake City metro and the source of truth on current pricing and packages.
Enmanuel is the primary point of contact for Reibar clients and the team's content expert. He turns high-level strategy into precise execution: streamlining workflows, managing content quality across every engagement, and making sure the backend runs like a well-oiled machine. Beyond 9 to 5, you can usually find him deep-diving into science fiction or trying out new workout splits.
Sanchita is Reibar's Growth Strategist. She researches the best-fit growth and scaling plays for every client engagement across SEO, AEO, and brand reputation: which channels to lean into, which markets to expand, and where the next gains are before competitors see them.
These are not values posted on a wall. They are the decisions that show up in how every client engagement is run.
In almost every investor market we audit, the operator ranking above our client has a lower domain rating. The difference is page-level execution: tighter local specificity, better content structure, and more relevant links pointing at the exact page targeting that keyword. We build for this reality, not the conventional wisdom.
Motivated sellers ask AI who buys houses in their city. A business that ranks on Google but is invisible on ChatGPT, Perplexity, and AI Overviews is already losing leads it doesn't know about. We build for every surface simultaneously and measure AI citation scores every month.
Rankings and impressions are inputs. Deals are what matter. Every Reibar client gets reporting tied to cost per lead and cost per closed deal. If a channel is not producing deals, we fix it or cut it. If it is, we scale it.
A motivated seller who opens three tabs and sees three identical websites shops on price. A site built from scratch for one investor in one market stands out before the seller reads the headline. The sea of sameness is the biggest conversion problem in the REI marketing vertical.
We don't work with competing investors in the same market. Not as a marketing claim, as a contract term. The moment we take a client in a market, that market is closed to everyone else.
The platform model gives investors tools and calls it done-for-you. A tool you have to operate is not done-for-you. We run the full system: strategy, content, links, paid, technical, reporting. Your only job is to answer the phone when a motivated seller calls and close the deal.
We are a transparent company. Our clients know exactly what we are working on, why we are working on it, and what results to expect. No fluff metrics, no hidden activities, no surprises on the invoice. Transparency is not a policy, it is how we work.
The difference between a city page that ranks and one that sits idle is often a single schema node, a missed internal link, or a headline that does not match search intent. We pay attention to the details that templated agencies never see, because that's where rankings are won or lost.
If a client's site has a problem, we say so. If a channel is not working, we say so. If the strategy needs to change, we change it and explain why. Directness is respect, clients deserve honest communication, not managed expectations designed to protect the retainer.
Motivated sellers search at 11pm on a Tuesday. Deals close fast or fall through. Our systems are built with urgency as a design principle: fast-loading sites, same-day audit responses, monthly reports that ship on time. Speed in delivery translates directly to deal flow.
Reibar Marketing operates under Deal Lead Marketing LLC, a Georgia-based holding company, with leadership based across the Atlanta metro, Salt Lake City, and the Southeast US. Every client engagement is led by US-based team members who understand the US real estate market, US regulatory context, and the specific search behavior of US motivated sellers.
If your city is open, we'll schedule a strategy call within 24 hours, audit your current Google and AI search visibility, show you the competitor gap, and tell you exactly what the system would look like in your market, before you commit to anything.
